🚀 The Full Orb Story - From a Side Project to a Web3 Social Milestone1/ The Genesis of Orb
Orb began in June 2022 at Graph Day SF, built by two grad students as a side project.
Nilesh coded from his apartment on a student visa — no team, no funding, just conviction.It started as a decentralized LinkedIn:
• On-chain resumes
• NFTs for experience
• POAP achievementsBy late 2022, they pivoted to social — with ownership at the center.---2/ Community Over Growth Hacks
The first 50 users were onboarded through cold DMs.
No shortcuts.
No influencer boosts.Just pure, hands-on community building — rare in social apps today.---3/ Why Orb Stood Out
Orb understood one truth:Social is emotional first, technical second.Orb nailed:
• Real digital ownership
• Gasless + signless UX
• Mobile-first approach
• A fun, expressive 90s internet identityOrb didn’t feel like crypto.
It felt human.---4/ Zero → Acquisition: The Journey• Apr 2022 — Twitter created
• Jun 2022 — Prototype
• Aug 2022 — Quiet iOS release
• Sep 2022 — First Lens mobile app
• Nov 2022 — Pivot to social
• Late 2022 — Exit closed beta
• 2023 — Raised $2.3M
• Sep 2023 — Round closed
• Oct 2024 — Sticker economy
• Early 2025 — 50K MAUs
• Jun 2025 — Acquired by MaskDAOOrb became the first Lens social app to reach acquisition.---5/ The Tech Behind Orb• Lens Protocol
• XMTP messaging
• Livepeer decentralized video
• Multi-chain (Polygon, Ethereum, Optimism)
• ERC-6551 token-bound accounts
• Open Actions
• Momoka scalabilityOrb expanded what Web3 social could be.---6/ Clubs: Orb’s Most Underrated Innovation
Clubs blended Discord, subreddits, and DAOs — but supercharged with ownership.Each Club was:
• On-chain
• Autonomous
• Asset-holding
• Token-gated
• Creator-ownedImpact:
• 400+ Club requests
• 5K+ active users
• 15K+ posts
• 150K+ reactionsCommunities became stronger when they truly owned together.---7/ Creator Monetization
Orb built a creator-first economy:• Collectible posts
• Referral fees
• Revenue splits
• Tips (any Polygon token)
• Sticker sales
• Club treasuriesCreators weren’t content factories — they were partners.---8/ The Sticker Revolution
Oct 2024 changed everything.
Stickers launched with bonding curves — early buyers earned as more joined.Split:
• 40% creator
• 40% holder
• 8% club
• 4% referrer
• 8% OrbExpression became an economy.
People set alarms for sticker drops.
It felt like the early internet — with real value.---9/ Key Milestones
✓ First mobile Lens app
✓ $2.3M raised
✓ 50K+ MAUs
✓ Thousands of collectibles
✓ 400+ Club requests
✓ Huge sticker economy
✓ ERC-6551 at scale
✓ Acquired by MaskDAO
✓ Best UX among Lens apps---10/ The MaskDAO Acquisition
MaskDAO is building the “Web3 Tencent.”
Orb joined an ecosystem with:• Next.ID
• Web3.bio
• Firefly.social
and more.Nilesh stepped down post-acquisition.
His journey is a masterclass in conviction + execution.---11/ What Other Ecosystems Got Right And The Opportunity for LensSome ecosystems grew fast because they made creators the center.They:
• Supported creators publicly
• Encouraged experiments
• Highlighted small accounts
• Backed creator tokens
• Engaged consistentlyWhen creators feel valued:
Creators show up → audiences follow → apps innovate → ecosystems grow.Lens can unlock the same momentum by:
• Recognizing OG contributors
• Rewarding consistent posting
• Incentivizing active Clubs
• Supporting creator-led tokens/tools
• Amplifying builders
• Participating in experiments
• Engaging openly with users
• Giving OGs governance voiceLens already has the foundation now it needs creator-first energy.---12/ The Path Forward for LensTo regain spark, Lens can:
• Launch retroactive contributor rewards
• Enable safe tipping post-BONSAI
• Introduce weekly USDC incentives
• Support creator tokens
• Improve mobile-first experiences
• Push inter-app composability
• Spotlight small creators
• Give OGs governance weightLens has the tech, the community, and the history.
It’s the perfect moment to reignite growth.---13/ Bottom LineOrb proved decentralized social works at scale.
Creators, builders, and community members carried the ecosystem for years.Now it's time for Lens to show up for them —
and unlock the next era of Web3 social.---14/ A Message to the CommunityRight now, Orb is the strongest app still holding the Lens ecosystem together.
This is our moment as creators to team up and build something big, together.If this content resonates with you, feel free to support with a tip
it genuinely boosts my motivation.
Reposts, comments, and shares also help a lot.And yes, this is a long thread
please read it fully. I spent a lot of time researching and putting it together.
If you want any extra details, drop a comment I’m happy to help.
If u tip me then u tip. Me on orb wallet because my main wallet has been hacked
@orb @jessyjeanne @stani @princesstuti

Lets goo

Gm

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I just listed @misstani for sale on @orb.

Summer season

Gm gm

Wana some work on lens

Happy Holi to everyone! May the colors of Holi bring happiness, positivity, and may all your wishes keep coming true.🌈✨

so which type of content would u like ???