**your content should pay your bills.**

content isn't a marketing tool.

content is the product.

during next fest in poznan, i spoke with many of artists, managers, and music professionals. one theme kept coming back: artists spend a huge part of their time creating content to promote their work.

that idea belongs to web2.

in web3, content can be part of the artistic offering itself. behind-the-scenes clips, stories, thoughts, works in progress, conversations with fans, community participation, these are not just promotional materials. they are creative assets that create value for audiences.

if artists spend half their time creating content, maybe that content should be able to pay some of the bills too.

curious how it looks in your case: